Above is the progress from initial sketch to final for Red Hook's new Winter Hook character, whom I've dubbed The Winter Dude, as well as a comp approximating where it will appear on the six pack boxes. I like how it turned out: I'm disappointed that they decided to move away from the "dudeish" aspect, because I think that this zen-like guy riding around on a winter-y cloud is a funny twist on a rather worn archetype, but I think it looks good regardless. Now go drink some Winter Hook!
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