Joe Alterio's blog on illustration, comix, design, animation, and other bouts of total awesomeness.

Thursday, May 08, 2008

Design Sausage Factory #3: Done Got Hitched

As you may know now if you're invited, we finished our Save The Date about a week ago. We're both really happy with it: as you can see from the above, I went back to the original look for the back side, and let the art on the front side speak for itself. The art is actually done by my mom. After weeks of scouring hundreds of images from the San Francisco library (kind of a crappy library for such a big city, if you ask me), wiki images, and bookstores, I finally appealed to my mom to create what I was looking for, and it's perfect. To suddenly be on the otherside of the equation - trying to art direct an illustrator about the vision in my head - was an enlightening experience. In any event, she did a great job, and these things look amazing. Thanks to my dad, too, for the printing. Sometimes it pays to have a graphic family, you know?

Looking at the other posts about this, I think the thing I take away again is that I sometimes have a tendency to get too tricky: too many cues, influences, and signifiers of the feeling I'm trying to impart. As a long time illustrator but less experienced designer, I just need to trust my audience more, and not let my illustrative instincts get in the way. The reason the first version didn't work, and this version does, is because the single theme is uncluttered by competing, subtly different messages. It really is true what they say: keep it simple, stupid.

No comments: